Grounds for Promotion

Discover How Grounds for Promotion Effortlessly Coordinates Projects With Their Clients and Contractors

“BasicOps was the first task management software that we adopted. We’ve been using it for the past five years, and it’s worked really well for us.”

– Marc Coty, Account Manager and Media Buyer

Meet Grounds for Promotion:

• Industry: Digital Marketing 

• Location: Boulder, Colorado

• Users: 13

• Description: Digital advertising 

As a digital advertising agency, Grounds for Promotion coordinates and executes campaigns for a myriad of clients. While liaising between contractors and clients, Grounds for Promotion must expertly oversee a variety of moving parts and tasks to ensure their campaigns run smoothly. With BasicOps, they can track every step and reach every milestone effortlessly.

“We’ve adopted BasicOps as part of our workflow,” says Marc Coty, Account Manager and Media Buyer. “When something comes up, we enter a task for it, so it doesn’t fall through the cracks.”

How does Grounds for Promotion set up their BasicOps workspace?

To stay organized, Grounds for Promotion breaks down their workload by the client. “We create a separate project for each client and house all tasks within that project,” explains Coty. Their client campaign tasks include building keyword lists, figuring out budgeting, and setting geographic targeting. 

However, the team also works with contractors, such as designers and branding experts, that they invite into the workspace on a project basis. “We act as the project managers because we’re not the ones actually designing,” says Coty. “We’ll go between the client and the designer.” They’ll assign tasks to their contractors, which guarantees that every team member understands their respective workload – and that everyone stays ahead of deadlines. 

Moreover, the intuitive interface in BasicOps ensures that new contractors and employees can easily familiarize themselves with the Grounds for Promotion workspace. The company streamlined operations by creating recurring tasks for the onboarding process, which reduces overall hassle. “The onboarding process is really straightforward,” notes Coty.

With BasicOps, Grounds for Promotion can keep projects moving. “We have project management help from BasicOps to know where things stand and get updates from our contractors,” says Coty. 

What are their favorite BasicOps features?

• User-friendly interface. While BasicOps has wide-reaching capabilities, it’s incredibly simple to navigate and learn. “Everything is user-friendly and easy to pick up,” says Coty. With a few clicks, his team can create campaigns, delegate tasks, and collaborate on Google Drive files.

• Project templates. In BasicOps, Grounds for Promotion can build templates for repeating projects and processes, such as onboarding contractors and setting up new accounts. Using these project templates, they reduce their busy work and keep track of the nitty gritty. “Our onboarding template saves time and makes sure that nothing falls through the cracks in terms of best practices with building accounts,” says Coty. 

• Tasks and subtasks. “I use subtasks a lot,” says Coty. “They help us stay organized.” After creating a different project for each client, the Grounds for Promotion staff further breaks down their workloads into tasks and subtasks. For instance, if the team is building an account as the main task, their subtasks might include setting the budgeting or compiling the keyword list.

• Pricing. As a smaller company, Grounds for Promotion carefully chooses its investments. “The benefit of staying organized is definitely worth the investment in BasicOps,” says Coty. “BasicOps comes in at a really good price point, where a lot of smaller companies can invest in it.”

How does BasicOps fit into their daily workflow?

The Grounds for Promotion team uses BasicOps to stay on track and reach milestones. After breaking down projects into tasks and subtasks, they can clearly define and operationalize their daily workloads. “We’ll come in, see what we might have, and set a goal to hit 10 tasks in the day,” says Coty. 

Before BasicOps, they used a spreadsheet to manage tasks. However, they adopted BasicOps five years ago and found that it met all their management needs. Now, they can seamlessly streamline operations, collaborate with contractors, and make critical headway in their campaigns. “We’re in a good spot, having the projects split by clients and having the ability to add contractors,” notes Coty.  “BasicOps has been working really well for us. It’s been a huge help.”

Overall, Grounds for Promotion leverages BasicOps to coordinate with contractors, stay ahead of deadlines, and achieve goals. By easily breaking down client projects into smaller, organized task lists, the Grounds for Promotion team can stay on track to surpass expectations and create strong deliverables. BasicOps is absolutely essential to their operations. 

“We haven’t run into any constraints. The task management is simple to use and keeps us organized.”

– Marc Coty, Account Manager and Media Buyer