Honorable Marketing

Discover how Honorable Marketing Streamlines Communication, Maximizes Efficiency, and Exceeds Client Expectations

“BasicOps is the happy-medium, perfect-combination, just-right project management tool.”

- Paul Mackiewicz, CEO and Founder

Meet Honorable Marketing:

  • Industry: Advertising Services

  • Location: Greenville, South Carolina

  • Users: 12

  • Description: Unlocking innovation with the principles of creative storytelling to drive lasting impact.

As a dynamic marketing agency, Honorable Marketing needs a project management tool that can efficiently meet the needs of multiple departments. They have a social team, a content writing team, a director of production, and two web developers – all of whom are using BasicOps. “We use BasicOps as our main project management tool,” explains Paul Mackiewicz, CEO and Founder. “It covers our online presence management services, ranging from website design to optimizing business listings, to scheduling out social blog ideas, to managing our AI integrations.”

By mapping out their projects in BasicOps, Honorable Marketing can seamlessly oversee multiple campaigns and focus on exceeding client expectations. 

How did they get started with BasicOps?

Before BasicOps, Honorable Marketing was using Monday.com. “It was this massive thing, and we had to build formulas with all of this craziness,” says Paul. “It was so much more than we needed.” After Monday.com, they moved to GQueues, which was too simplistic for them. 

Finally, they found BasicOps – and realized it perfectly suited all of their project management needs, blending the high-functioning features of Monday.com with the simplicity of GQueues. “BasicOps is not too complex, and it’s not too simple,” says Paul. “It really matched how I was managing projects.”

Honorable Marketing quickly onboarded onto BasicOps and kickstarted their project flows. “In just a few days, we were totally onboarded and switched off all other project management tools,” Paul explains.

To streamline operations, they created and customized project templates for their fundamental processes, such as onboarding new team members.  “After we built one template, we duplicated and renamed it,” says Paul. With project templates, the Honorable Marketing team can systemize their project breakdowns and efficiently tackle their tasks.

What are their favorite BasicOps features?

  • Messaging. Using BasicOps’ built-in messaging features, Honorable Marketing can consolidate task information and streamline communication. Task discussions, group chats, and direct messages ensure the team can seamlessly send messages and stay updated on the latest project communication. “Having everything in one place is absolutely incredible!” Paul exclaims. “We don’t need to bounce from email and chat to project management anymore.” 

  • Projects Breakdowns. The project breakdowns in BasicOps are organized to maximize efficiency; users can create project sections, add unlimited tasks, and include layers of subtasks – all with a few simple clicks. “BasicOps has unlimited layers of tasking. I’ve never seen that in a project management tool before,” Paul notes.

  • Reporting. With BasicOps, Honorable Marketing can easily monitor task progress and access project overviews. “I’m able to get a quick snapshot of everything my team is doing and where we are on projects,” says Paul. “It’s super helpful.” The My Feed page, Board View, and Calendar View all allow the team to gauge their overall status. 

  • Quick Search. With the BasicOps search feature, users can look up any word across their entire BasicOps workspace, ensuring they can easily locate any information. “The quick hotkeys search is wonderful. I use it more than any other project management hotkeys I’ve ever used before.”

How has BasicOps transformed their workflow?

Using BasicOps, Honorable Marketing can stay on top of their workflows and monitor project progress, ensuring client satisfaction. They share ideas in task discussions, jot down concepts in notes, and launch weekly meetings directly from the BasicOps interface. BasicOps is efficiency and simplicity, all in one tool. 

“My main function is growing my business and making sure that my team has the right tools in place,” says Paul. With BasicOps, the Honorable Marketing team can do just that.

Overall, Honorable Marketing relies on BasicOps to map out campaigns, stay updated on projects, and remain ahead of deadlines. The built-in messaging, project breakdowns, reporting features, and quick search all guarantee that Honorable Marketing can streamline operations and efficiently execute campaigns. 

“With a lot of the project management tools, it takes a day get a new member set up, but BasicOps is much quicker. My team's not waiting on tasks, because they see what they can jump on right away.”

– Paul Mackiewicz, CEO and Founder

Bridget Weingart